Towards the end of the brochure production cycle I was asked to help finalise some page designs for the new TUI Live Happy magazine, the first major print magazine to be created following TUI’s new brand identity was introduced. So it was a great chance to get hands on with designing to new standards.
There were five articles that needed turning around in a two week time frame to see the production deadlines. A piece for new USA cruise sailings, a River Cruise product review, a spotlight on Cancun, Mexico, and a page each for the TUI Lakes & Mountains and Crystal Ski Holidays brands.
Scope
- Graphic design
- Editorial design
- Print & production
Outcome
Tight timeframes
The timeframe for all articles were tight, but the end result is fantastic and my designs ended up being very striking and received great feedback from the head of the Design Team
.
Printed at scale
This is the largest publication that I have designed for so far, with a total print run of 500,000+ copies and an estimated reach of over 2,000,000+, it’s a great feeling knowing some of my designs will engage that many people.